To Be Successful, Chase Your Purpose, Not Your Passion

“Follow your passion” is one of the most frequently repeated bits of work advice. It’s also one of the most frequently criticized, and for good reason.

Experts suggest that, for most of us, hard work makes us passionate for a field rather than the other way around. We develop passion for what we do over time, rather than starting out with a clear, defined passion for a particular career path.

But if passion is a trailing indicator that you’ve found the right field for you, that still leaves those at the start of their careers with a tough question: If you don’t follow your passion, how do you choose a career?

A new Harvard Business Review post from Harvard Business School professor Jon Jachimowicz offers a simple, research-backed reply. Forget passion, and focus on purpose instead.

Read the full article on Inc.com.